Search Engine Data & Keyword Targeting - Nu'u SEO
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Search Engine Data & Keyword Targeting

Keyword Research and Search Engine Optimization

Establishing a digital presence via a website begins with the content that is published on your site. It starts with the words that you choose to describe your business, its services, and its products. It continues with the words that a potential consumer types into the search engine box. Finally, your digital footprint is measured by the number of people that can quickly, and easily, find your website.

Ranking For the Right Keywords Is Paramount To Success

Conducting keyword research is the first step to creating an impactful digital footprint. By researching, or hiring an SEO analyst to research your market’s keyword demand, you can insert yourself into the mindset of your intended consumer or audience. Keyword research also allows you to more readily discover the words and phrases that your future site visitors will use to find your website. The usefulness of this search data intelligence cannot be overstated and should be approached with care.

A local SEO company can hep you to target keywords, long tail keywords, and geographic keywords. The importance of geo-location targeting is especially important to brick and mortar retail stores, local businesses, as well as any business that provides a service, for example: doctors, carpenters, Real Estate agents, and bankers.

When properly analyzed, the data available to SEO Specialists helps to:

Predict With SEO

Good SEO strategists will be able to predict shifts in your market demand through processing and analyzing historical data.

Actionable CRO

Through trend analysis, your SEO Specialist will help your business respond to changing market conditions.

Create Great Content

Our SEO specialists will help you promote the services, products, and content that web searchers are actively seeking.

Improve Sales

Our CRO Specialists will help receive the increased visitors to your site and actively convert them to new customers.

We Will Find The Right Combination Of Competitive And Long Tail Keywords

In the history of digital marketing, there has never been a more important factor than using the right keywords to make your website stand out from your competitors.

The right combination of competitive keywords and long tail keywords should drive your website content strategy. These words and phrases should be carefully chosen by an SEO analyst to account for both specific and broad searches. By choosing the right keywords you can improve your digital footprint and more effectively target your intended consumer audience.

But what’s the difference between long tail keywords and competitive keywords?

Competitive Keywords

An SEO analyst will conduct competitive keyword analysis to implement an organic search optimization strategy. By understanding who your competitors are, and what keywords are optimized within their content, you can design your website content to be relevant, profitable, and competitive. Once you have chosen your competitive keywords, you can create a Google AdWords campaign that targets these highly searched words and phrases. It is important to note that competitive keywords tend to cost a premium, which is why many Hawaii businesses choose to outsource their SEO strategies. An outsourced SEO solution can be tailored to increase ROI by delivering keyword-targeted ad campaigns to an interested consumer base.

Long Tail Keywords

Long tail keywords, also known as keyword phrases, are used by businesses to target highly-specific niche demographics. Unlike many competitive keywords, long tail keywords don’t focus on mass audiences. Instead, they are more specific and less competitive than generic keyword terms. Through extensive keyword research, an SEO analyst can suggest long tail keywords that target multiple demographics. In this way, long tail keywords tend to provide both short-term and long-term SEO benefits.  In addition to this, long tail keywords are able to realize results in shorter order than competitive keywords, and in turn, yield a quicker and usually larger return on investment for any business’ internet marketing budget.

An SEO specialist can help you discover the ideal combination of competitive keywords and long tail keywords that will drive interested consumers to your website.